Jen Horsburgh (née Rollins) is a storyteller, strategist, community builder, business consultant and all-around creative force with 25+ years in digital marketing, brand development, and making shit happen. As the founder of Lìonra, she leads a badass team that crafts disruptive digital campaigns for values-driven businesses—helping them grow, stay competitive, and leave a lasting impact (without compromising their authenticity for clicks).

Deeply passionate about sustainability and social enterprises, Jen partners with brands that give a damn—like Homalco Wildlife & Cultural Tours, First Credit Union, Alberta Bottle Depot Association, Wayward Distillery, Spirit Bear Lodge and Salty Sea Dog Mountain Bike Company. She’s also a proud advocate for local initiatives in the qathet Region, because supporting community isn’t just something she talks about—it’s who she is.

When she’s not busy building brands and shaking up the marketing world, you’ll find her adventuring with her partner-in-crime, Andy Horsburgh, their two incredible kids, Tenesea and Azalee, and their four-legged bestie, Gromit.